Facebook Usage Skyrocketing
With Facebook being the highest used social media outlet in the world, it is no surprise that businesses use it as a marketing tool. Facebook users across the globe are posting digital media to market their products and services to friends, family members, and old acquaintances. According to Statista.com, 81% of the U.S. population is currently using Facebook (as of 2017).
Saturated With REALTORS®
According to the 2013-14 CRT REALTOR® Technology Survey Report, 77% of Realtors® are using Facebook as a way of marketing their business-related content. This same report states that 91% of Realtors® are using some form of social media for marketing.
Fighting for Attention in So Cal
There are currently over 180,000 active real estate agents in the state of California. Southern California is the most saturated region in the state, making social media marketing for agents very noisy. Real estate agents and brokers are fighting to be heard and trying to find creative ways to separate themselves from the competition.
How to WIN
Social media marketing is a relatively new way of reaching people and many businesses are still doing the things the old way. Because it is so new, there are very few experts in Social Media Marketing and even fewer agencies. What many businesses don’t realize is that money they are spending on EDDM (Every Door Direct Mail) campaigns, flyer drops, and other print marketing efforts is falling by the wayside. Thriving companies are capitalizing on this new way of marketing by reallocating their marketing dollars toward effective social media marketing.
Hiring an agency to focus their efforts on driving leads and revenue to your business is the smartest decision you can make. They generally cost less than a typical flyer drop, less than hiring a full-time employee, and less than running an EDDM campaign. A social media marketing agency knows how to cut through the internet noise and catch the ear (really the eye) of your TARGET market. For example, if you are a selling agent, a marketing expert will target homeowners who have typical behavior indicating they are soon to sell (eg. they recently researched what their home is worth).
Start getting a return on your investment! Contact Agent Internet Marketing today.